In the early 2000s, the use of data analytics began to help fleet customers run their operations more efficiently. Fleet Advantage CEO, John Flynn, had a family relative who was receiving treatment for cancer caused by environmental pollutants, and Flynn realized the importance of leveraging resources to help companies with transportation fleets not only comply with the new environmental regulations but serve as model corporations regarding environmental stewardship.

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https://www.globaltrademag.com/driving-americas-businesses-forward-with-proactive-esg-strategies-at-the-forefront/