From Hashtags to Highways: How Technology, Social Media and Influencers Bring New Talent to Trucking
The trucking, transportation, and logistics industries have long been the engine of the U.S. economy, ensuring the smooth transport of goods and materials across the nation. Despite this vital role, the industry is grappling with a growing labor shortage, particularly among younger workers.
November 1, 2024
With the average truck driver’s age nearing 46 and only 12% of drivers under 25, the industry faces an urgent need to attract new talent. To address this, companies are increasingly turning to digital strategies like social media and influencer marketing to transform trucking’s image and draw in Gen-Z and Millennial workers.
Read the full article here:
https://www.ccjdigital.com/workforce/recruiting-retention/article/15707307/how-technology-social-media-and-influencers-bring-new-talent-to-trucking