Technology, Social Media, and Influencers Are Attracting Gen-Z and Millennials to Trucking, Transportation, and Logistics
By embracing social media trends and investing in the development of their workforce, companies have the potential to attract and retain a new generation of workers who are not only technologically savvy, but also eager to contribute to the future of the American economy.
January 3, 2025
For decades, trucking, transportation, and logistics have been viewed as the backbone of the American economy, driving the movement of goods and materials for businesses and consumers. However, these industries have historically faced an ongoing challenge of finding and retaining skilled workers.
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