As fleet managers asses the trucking industry landscape for 2018, what stands out is a dynamic market that is growing alongside an expanding economy—both domestically and globally—coupled with advancements in technology that promise increased safety, visibility and efficiency. 

Opportunities

Like most business obstacles, the other side of the coin usually reveals opportunities. Compliance with the ELD mandate undeniably represents added costs for many carriers, yet there are benefits associated with the investments required to achieve compliance, notes Jim Griffin, chief operations and technology officer at Fleet Advantage.

Not surprisingly, fleets that have been using telematics for a while are in a better position to more quickly comply with the ELD mandate compared to those that have just recently started outfitting their equipment with the technology.

“Introducing telematics into a fleet is initially disruptive and challenging,” acknowledges Griffin. “It impacts behavior, processes, reporting systems, culture and a host of peripheral activities. In fact, the cultural mindset alone might be the most challenging aspect, especially for fleets that are new to telematics.”

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