One of the hottest buzz phrases of 2024 is turning out to be “hidden fees.” Every day, a growing number of both consumer and business customers are fed up and are feeling the need for transparency. In response, more businesses like hotels and rental car companies are starting to unbundle fees and add-on charges for greater transparency. The problem is that for many businesses, the prices we see in plain sight are rarely the prices we end up paying – whether that’s at a restaurant, or for a truck lease.
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