Finance leaders at retail organizations that run their own trucks, moving product from distribution centers to stores and from stores to customers' doors, are being asked to defend EBITDA, justify capital allocation decisions, and protect shareholder returns using data that was never designed to answer those questions.
Fleet investments are a significant capital commitment, competing for dollars with new stores, remodels, and technology spend. Yet most finance teams are still managing them with historical ledgers rather than forward-looking forecasts. The intent to model risk and plan strategically is there; what’s missing is the financial intelligence infrastructure to do it.
Read the full article here:
https://www.mytotalretail.com/article/your-retail-cfo-is-being-asked-boardroom-questions-your-fleet-data-is-giving-her-spreadsheet-answers
